Downtown London
The revitalizing of Downtown London also included refreshing their identity. The new Downtown London logo creates a sense of excitement and discovery. Accompanied by a fresh design platform, the new London identity is poised to be launched on various pieces of print collateral as well as online.
 
Agency: Cundari SFP       Creative Direction: Mike Kwan       Design: John Kantor, Mike Kwan
 

Identity
 

Poster Series (concept)
 

Street Banners (concept)
 

Website (concept)
 

Brand Guidelines


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